Theory of the Nudnik

This blog post is a companion to mutual work with Professor Roy Shapira of the IDC on Nudniks, Crusading Consumers, and the Informed Minority Theory.

Exhibit A: A full page ad on the print edition of the Wall Street Journal (January, 31st, 2018)

Ahmed Syed’s Tweets:


Eugene Mirman

Correspondence between Professor Ben Edelman and Sichuan Garden (Source:

Molly Katchpole and Bank of America

CNN interview:

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